01
Brand Expression Online
We start from your DNA — values, tone, positioning — to translate it into typography, color, imagery, and motion. Your site becomes immediately recognizable, impossible to mistake for a template.
Service
Web Design
A distinctive visual identity that adapts elegantly to every screen.
Your site is your most visible business card. I create web designs that translate your brand into a consistent and memorable experience — and that hold up on mobile, tablet, and desktop, without compromise.
Brand-anchored Direction
Responsive Across All Devices
Conversion-oriented Layouts
Custom Illustration and Iconography
02
Designed for Conversion
Beautiful is not enough. Every section is built around a clear mission: capture attention, build trust, lead to a decision. We map user journeys and remove every obstacle between the visitor and the action.
03
Truly Responsive
Mockups are designed mobile-first and tested on real devices. Spacing, typography, and interactions are calibrated for a smooth experience on small screens and an immersive one on large screens.
04
Art Direction with Intent
Two or three distinct creative directions are explored before we commit. You see real mockups with real content — not generic moodboards — so you can live with this choice for years.
05
A Design System, Not a Pile of Mockups
Colors, typography, spacing, components, and states are codified in a documented system. New pages and campaigns can be produced quickly without breaking the visual language.
06
Motion that Serves the Story
Micro-interactions, scroll reveals, and subtle transitions are designed to guide attention, not to show off. Animation budgets are respected to keep a site fast on all devices.
07
Accessibility from Day One
Color contrast, focus states, typographic scale, and touch targets follow WCAG 2.2 AA. A beautiful site that's hard to use for some visitors isn't a beautiful site.
My Method
A clear process, from idea to results
01
Brand & Content Audit
We review your current identity, competitors, and content to define the visual territory and message hierarchy.
02
Creative Direction
Two or three artistic directions on a key page, with real copy and images. You choose the one that resonates, and we iterate.
03
Page-by-Page Design
All templates are designed in Figma with responsive variants, components, and a documented design system.
04
Production Handoff
Specs, tokens, and assets are delivered ready to integrate, with actionable annotations and a Loom presentation video.
What you get
- Brand and competitor audit with positioning notes
- Two or three artistic direction proposals on a key page
- Complete set of high-fidelity Figma mockups (desktop, tablet, mobile)
- Library of reusable components with states and variants
- Documented design system: tokens, typographic scale, color, spacing, motion
- Custom illustration, iconography, and visual direction
- Optimized assets, ready for export (SVG, WebP, AVIF)
- Developer handoff with annotations and Loom presentation
Tools & stack
FigmaFigJamTailwind CSSLottieRiveFramer MotionAdobe PhotoshopAdobe IllustratorMidjourney
FAQ
Frequently asked questions
How do we start?+
We begin with a free discovery call to understand your goals, audience, and constraints. You then receive a clear proposal with scope, timeline, and pricing.
How long does a typical project take?+
Most missions last between 3 and 10 weeks depending on the scope.
Do you work with existing teams?+
Yes. I regularly collaborate with internal teams, agencies, and other freelancers.
What happens after launch?+
Every project includes a post-launch period and the option to continue with monitoring or ongoing evolution.
Do you start from an existing brand?+
Yes. If you already have a brand identity, I extend it to the web. If not, I can focus on the web identity or bring in a brand designer for the full system.
Can you redesign without rebuilding everything?+
Often, yes. I can deliver a visual refresh, a design system overhaul, or a landing page redesign that integrates on top of your existing platform — WordPress, Shopify, Webflow, or custom.
Will I be able to update the site myself?+
Yes. Pages are designed around clear, reusable components, so your team can publish new sections, campaigns, and articles without breaking the visual system.
Do you do copywriting?+
I handle structure, hierarchy, and microcopy. Long-form content and editorial strategy are handled in partnership with writers I work with regularly.
See also
Complementary services
Selected services that combine perfectly with web design to amplify your results.
Ready to take action?
Tell me about your project. I study each request personally and only take on missions I can lead with excellence.
Contact BenjaminGet in touch
Start your project web design
Share some details about your project web design. I study each request personally and will respond within one business day.
+33 977 196 202
contact@textoneagency.com
Textone LLC — Lewes, DE, USA