01
Strategy Before Spend
Before launching anything, we define your unit economics, target audience, offer, and funnel. Campaigns are designed around your real cost-per-acquisition goal — not generic best practices.
Service
Paid Ads Expert (PPC)
Paid campaigns designed to generate revenue, not vanity metrics.
Google Ads, Meta, Instagram, and LinkedIn — I plan, launch, and optimize your paid campaigns with a single metric in mind: profitable growth. Tracking is ironclad, creatives are tested, and budgets are spent where they actually pay off.
Google Ads and Meta Strategy
Conversion Tracking Setup
Creative Testing
Profitability-oriented Optimization
02
Tracking You Can Trust
GA4, Google Tag Manager, server-side tracking, enhanced conversions, and correct attribution. You finally see which channel, which campaign, and which creative truly generates revenue, and which are quietly wasting budget.
03
Continuous Optimization
Bids, audiences, creatives, landing pages — everything is tested and iterated weekly. You receive clear reports focused on what changed, why, and what we're doing next.
04
Google Ads from Top to Bottom
Search, Performance Max, Shopping, YouTube, and Demand Gen — built as a system where each campaign covers a clear part of the funnel. No cannibalization, no wasted impressions, no Performance Max decisions left in a black box.
05
Meta, Instagram, and TikTok
Creative-driven campaigns, built around your offer and your audience. We work with your designers or produce creatives in-house — static, motion, and UGC — and rotate them before fatigue kills performance.
06
LinkedIn Ads for B2B
Account-based targeting, lead gen forms, retargeting, and document ads calibrated for long sales cycles. Tracking is connected to your CRM so we optimize toward pipeline and revenue, not just leads.
07
Landing Pages that Respect the Click
Sending paid traffic to weak pages is the fastest way to burn a budget. I audit and rebuild landing pages with clear value propositions, social proof, and frictionless conversion journeys.
08
Privacy-Respecting Measurement
Server-side GTM, enhanced conversions, consent mode, offline conversions, and modeled data. We keep reliable measurement in a world where third-party cookies are no longer the norm.
My Method
A clear process, from idea to results
01
Audit & Strategy
Account audit, competitive review, offer, and funnel analysis. We define KPIs, budgets, and the channel mix adapted to your goals.
02
Tracking & Foundations
GA4, GTM, server-side tracking, enhanced and offline conversions. Without reliable data, optimization is a gamble.
03
Launch & Creative
Campaigns are structured around clear themes and audiences. We deliver multiple creatives and landing page variants from day one.
04
Optimize & Scale
Weekly optimization, creative refresh, budget reallocation, and scaling plans. Reports focus on what moved, why, and what we do next.
What you get
- Complete account audit (or initial setup) on Google, Meta, and LinkedIn
- Conversion tracking implementation (GA4, GTM, server-side, enhanced conversions)
- Campaign architecture covering the entire funnel
- Audience and exclusion strategy
- Advertising creative brief or in-house production
- Landing page audit and conversion recommendations
- Weekly optimization cadence and creative refresh
- Custom real-time Looker Studio dashboard
- Monthly strategic review with quarterly roadmap
Tools & stack
Google AdsMeta AdsTikTok AdsLinkedIn AdsMicrosoft AdsGA4Google Tag ManagerServer-side GTMLooker StudioTriple WhaleHubSpotSalesforce
FAQ
Frequently asked questions
How do we start?+
We start with a free discovery call to understand your goals, audience, and constraints.
How long does a typical project take?+
Most missions last between 3 and 10 weeks depending on the scope.
Do you work with existing teams?+
Yes. I regularly collaborate with internal teams, agencies, and other freelancers.
What happens after launch?+
Every project includes a post-launch period and the option to continue with monitoring or ongoing evolution.
What budget should I plan for?+
It depends on your market, average order value, and goals. Generally, I work with monthly advertising budgets starting at around three to five thousand euros, so optimization has enough signal to be relevant.
Do you produce the creatives?+
I write the ads and manage the creative production. Static, motion, and UGC ads can be produced via partner studios or your internal team. In all cases, the briefs and test plan come from me.
How do you report results?+
You get a real-time Looker Studio dashboard and a monthly written review. Reports focus on revenue, CAC, ROAS, and pipeline — not on impressions and clicks.
Do I keep my account?+
Always. Accounts are created under your ownership and access is given to me. If we ever part ways, you keep everything: account, data, creatives, dashboards.
See also
Complementary services
Selected services that combine perfectly with paid ads expert (ppc) to amplify your results.
Ready to take action?
Tell me about your project. I study each request personally and only take on missions I can lead with excellence.
Contact BenjaminGet in touch
Start your project paid ads expert (ppc)
Share some details about your project paid ads expert (ppc). I study each request personally and will respond within one business day.
+33 977 196 202
contact@textoneagency.com
Textone LLC — Lewes, DE, USA