01
Understand before you design
We start with your audience, your goals and your competitors. Interviews, analytics review and journey mapping reveal what really blocks users — not what we assume blocks them.
Service
UI / UX Design
Interface design tuned for lead acquisition, conversion and customer retention.
Great UX is invisible. I design interfaces where users find what they need without thinking — and where every screen quietly nudges them toward the next step in your funnel.
User research and personas
Wireframes and prototypes
Conversion-focused flows
Design systems
02
Prototype, test, iterate
Wireframes turn into interactive prototypes you can test with real users before a single line of production code is written. Mistakes are caught early, when they cost the least.
03
Production-ready design systems
Beyond mockups, you get a documented design system: tokens, components, states and usage rules. Designers, developers and content teams stay aligned as you scale.
04
Funnels designed for revenue
Acquisition, activation, retention — each step of the funnel is mapped, measured and optimised. We identify the screens where users hesitate or drop, then redesign them to remove friction and add reassurance.
05
Conversion rate optimisation
Heatmaps, session recordings and A/B tests turn opinions into evidence. Hypotheses are prioritised by potential impact and shipped as small, reversible experiments — not risky redesigns.
06
Onboarding and retention
First-run experiences, empty states, education flows and lifecycle messaging are designed to bring users to their first win quickly and bring them back often.
07
Accessibility and inclusive design
Interfaces are reviewed against WCAG 2.2 AA: contrast, focus, keyboard navigation, screen reader semantics, motion preferences. Accessibility is a feature, not a checkbox.
How we work
A clear process, from idea to results
01
Research
Stakeholder interviews, user interviews, analytics and heuristic review to map current behaviour and identify the highest-impact opportunities.
02
Architecture
Information architecture, user flows and wireframes for the critical journeys. Validated with stakeholders and, when possible, real users.
03
Prototype & test
Interactive Figma prototypes tested with five to eight users per round. Findings are turned into a prioritised redesign backlog.
04
Ship & measure
High-fidelity UI, design system updates and dev handover. Post-launch we measure the metrics that matter and iterate.
What you get
- UX audit with prioritised opportunities
- User personas, journey maps and jobs-to-be-done
- Information architecture and user flows
- Low-fidelity wireframes for critical journeys
- Interactive Figma prototypes
- Usability testing with real users and findings report
- High-fidelity UI screens (desktop, tablet, mobile)
- Design system documentation in Figma and Storybook
- A/B testing roadmap with hypotheses and expected impact
Tools and stack
FigmaFigJamMazeHotjarMicrosoft ClarityPostHogStorybookLookbackNotion
FAQ
Frequently asked
How do we get started?+
We begin with a free discovery call to understand your goals, audience and constraints. You then receive a clear proposal with scope, timeline and pricing.
How long does a typical project take?+
Most engagements run between 3 and 10 weeks depending on scope. A detailed timeline is shared after discovery so you always know what comes next.
Do you work with existing teams?+
Yes. I regularly collaborate with in-house teams, marketing agencies and other freelancers. Clear ownership and communication are part of every engagement.
What happens after launch?+
Every project includes a post-launch period and the option to continue with monitoring, optimisation or ongoing development on a retainer.
What is the difference between UX and UI?+
UX is the structure and flow — how users move through the product and reach their goals. UI is the surface — the visual layer they see and touch. Both matter; one without the other does not ship.
Do you run user research yourself?+
Yes. I recruit, moderate and synthesise interviews and usability tests. You receive recordings, clips and a written report with concrete redesign recommendations.
Can you improve a live product without a full redesign?+
Absolutely. Most engagements start with quick wins — clearer copy, better hierarchy, fewer steps — that lift conversion in weeks, not quarters.
Do you deliver in Figma or in code?+
Design is delivered in Figma with a documented system. I can also implement the UI in React or hand it over to your developers with clear specs and a Loom walkthrough.
See also
Services that pair well
Hand-picked services that work hand-in-hand with ui / ux design to compound your results.
Ready to move forward?
Tell me about your project. I review every request personally and only take on work I can deliver with excellence.
Contact BenjaminGet in touch
Start your ui / ux design project
Share a few details about your ui / ux design project. I review every request personally and reply within one business day.
+33 977 196 202
contact@textoneagency.com
Textone LLC — Lewes, DE, USA